amika

amika asked for a concept, design, and execution for a pop-up “Perk Up” salon in SoHo, New York, for a weekend takeover. As the lead designer, I was responsible for conceptualizing, designing, and sourcing elements for the space. I also created a custom amika newspaper template to enhance the event's unique theme as well as select event and brand-aligned uniforms for brand ambassadors working the event.

In collaboration with amika, we created an engaging and vibrant pop-up where attendees could interact with live "hairapists," enjoy various photo opportunities, receive onsite dry styling, customize their boba tea, and finish their experience with a personalized glam shot and a custom Polaroid decorated with amika-branded stickers.

• Space Design
• Brand Experience
• Print & Layout Design
• Product Sourcing
• Creative Concept Development